Luxury isn't louder. It's smarter—and gentler.
ULBA is devoted to intimate care that respects sensitivity, embraces science, and elevates every ritual.
Our Mission
To transform intimate care from an afterthought into a celebrated ritual—by creating products that deliver targeted benefits while honoring the unique sensitivity of intimate skin.
We believe that the most delicate areas of your body deserve the same level of innovation, luxury, and attention as your face. ULBA brings skincare-grade formulations to intimate care, combining science with sensorial beauty.
Our Vision
To redefine the intimate care category worldwide, establishing ULBA as the gold standard for luxury, efficacy, and gentle innovation in intimate skincare.
We envision a future where intimate care is not hushed or hidden, but celebrated as an essential part of holistic self-care—where every woman has access to products that are as sophisticated as they are effective.
Our Goals
Every decision we make is guided by our commitment to excellence, innovation, and your wellbeing.
Precision & Efficacy
Deliver targeted benefits through science-backed formulations that address specific intimate-area concerns—from tone evenness to post-hair removal comfort.
Gentle Innovation
Maintain uncompromising comfort and tolerance in every formula, utilizing ferment-based conditioning and pH-balanced systems designed for sensitive areas.
Elevate the Ritual
Transform intimate care into an indulgent experience—where every texture, essence, and moment feels as luxurious as your most cherished skincare ritual.
The ULBA Story
ULBA was born from a simple realization: while facial skincare had evolved into a sophisticated, science-driven ritual, intimate care remained overlooked—relegated to basic cleansers and generic products that didn't address the unique needs of sensitive skin.
What if intimate care could be as refined, targeted, and luxurious as the best facial treatments? What if we could bring the innovation of sheet masks—those single-dose, essence-soaked rituals that transformed facial skincare—to the intimate area?
That vision became ULBA: a curated wardrobe of five specialized intimate sheet masks, each formulated for a distinct concern—brightening, firming, protective hydration, calming, and deep plumping. Every formula is built around comfort-first actives, ferment-based conditioning, and pH-balanced systems designed specifically for sensitive areas.
ULBA is more than products—it's a philosophy. Intimate care should be discreet yet unapologetic. Gentle yet high-performance. A private ritual that delivers visible results. Welcome to intimate care, elevated.
Linah Alnemary
Linah Alnemary is a skincare innovator and entrepreneur with a passion for bringing scientific rigor and luxury aesthetics to overlooked wellness categories.
With a background in cosmetic science and product development, Linah recognized the gap between facial skincare innovation and intimate care offerings. Her vision was clear: create a line that respected the unique sensitivity of intimate skin while delivering the targeted, visible results women expect from premium skincare.
Under her leadership, ULBA has pioneered the intimate sheet mask category, introducing ferment-based conditioning systems and comfort-first formulations that set a new standard for the industry.
"Intimate care deserves the same innovation, the same attention to detail, and the same sense of ritual as any other part of our skincare routine. ULBA exists to make that vision a reality."
Intimate care—refined, elevated, and designed for you.
ULBA is built around three pillars: Precision for targeted benefits, Tolerance for sensitive areas, and Ritual for sensorial care that feels exquisite. Because intimate skin deserves the best.